CHAPTER ONE: INTRODUCTION

1.1 Background and Motivations

The fashion industry as a whole has continued to attract significant attention across the world in various societies both in the developed and the developing economies. In the United Arabs Emirates its no-different since there is also a growing fashion industry with major companies which are also making significant contribution in the fashion world that is the global fashion market. The issue of Corporate Social Responsibility (CSR) is a controversial issue which arouses different sentiments among various factions in the society and the industries in the United Arabs Emirates. Further, the idea or the notion that the contribution of the corporations to the society is crucial and cannot be overemphasized. However, there have been sharp criticisms among the civil society and the business experts, some of these groups believe that the corporations should be responsible for these issues but this have also been cemented by the implementation of the same and legislation of the same into law.

1.2 Statement of the Problem

The change in the environment, the changes in the societal problem and concerns is one of the key aspects of corporate social responsibilities which and organization could choose to participate in. In the participation the organization would be required to take charge and correct a situation or contribute to a solution with issues ailing the society. Therefore, it is important for the administrators and the organizations managers to be able to look out for these chances of corporate social responsibility. It is also prudent to note that most organization would want to hide behind the corporate social responsibilities to evade taxes and tax obligations which are wrong. Therefore, this may mean that even though the corporate social responsibility is being undertaken by the organizations in the United Arabs Emirates the same is not effective enough t warrant change r to change the position of the item being considered in the corporate social responsibility. Some of these organizations may end up doing the corporate social responsibility as a form of creating or changing the opinions of the masses concerning their goods and services or the products or as a public relations exercise. This means that when they are done with their recording and show casing of their activities they leave and the projects initiated are not funded or cannot be able to thrive there after which means they are dead. This is not part of corporate social responsibility because when the corporate social responsibility is genuine then the organization will see it funded and supported to fruition. Some of the examples could be tree planting or the provision of methods or techniques of cleaning the river against pollutions and the various pollutants which come as a form of environmental pollution. The corporate social responsibility can be said to be successful when the objective that was set out at the beginning of the exercise is met and is fulfilled by the proponents of the activities.

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The main aim of the study is to measure the success levels of fast fashion companies in the United Arab Emirates in achieving their corporate social responsibility (CSR)

1.3 Research questions

We aim to evaluate how the e-commerce companies in the UAE fulfill CSR

1. What is the level of awareness about the CSR in the fashion industry in the UAE?
2. Why the fast fashion companies need CSR?
3. What are the main activities for fast fashion companies to fulfill CSR
4. What are the suggestions that could be provided to other fast fashion companies in other countries to fulfill CSR?

1.4 Research aim and objectives

The aim of this study is to investigate the fast fashion in the UAE to fulfill CSR. This research aim can be further divided to the following objectives:

1. To establish the level of awareness about the CSR in the fashion industry in the UAE
2. To find out reasons that fast fashion companies need CSR.
3. To find out the main activities for fast fashion companies to fulfill CSR.
4. To provide suggestions for other fast fashion companies in other countries to fulfill CSR.

1.5 Significance of the Study

The information and the results of the study that will be acquired in this study would be able to influence some operations of the organization in relation to the corporate social responsibility. The managers of the different fashion companies and firms in the United Arabs Emirates will be able to come up