Apply the PESTLE and SWOT techniques in relation to haine watts in uk organisation by combining both techniques to: Discuss three advantages and three disadvantages of the business and include at least two appropriate strategies that the chosen organisation could consider in improving its operations and competitiveness.
Regarding H&M Watts' advantages, they include diverse supply chains enabling it to implement just-in-time order fulfillment to meet different customer needs, install eco-friendly production, and manage inventory costs sustainably and efficiently. More importantly, this retailer is a market leader concerning sustainable service delivery. This second-hand clothing brand is committed to offering high-value products with long-term sustainability impacts. This business also has the advantage of having an eco-friendly brand image. Second, this retail brand is cost-effective since it gains a competitive advantage by eliminating the wholesaler and retailer margins. Doing so makes it possible to offer high-quality second-hand products at optimal market prices (MarketLine, 2019).
Despite such benefits, H&M Watts deals with intense competition from other local brands, which the organization should clearly assess to stand out regarding sustainable second-hand retail service delivery. More so, its business marketing tactics are highly limited, with little sophisticated advertisement strategies available for second-hand brands. This lack of sophisticated marketing strategies is because most people see second-hand clothing stores as charity-based. In addition, the organization faces second-hand clothing quality concerns, which makes it difficult to determine the costs of such products (MarketLine, 2019). An effective strategy to overcome these concerns and assist the organization's performance potential entails focusing more on brand advertising and experimenting with various marketing platforms to figure out where advertising can effectively persuade customers to buy more second-hand clothing. Furthermore, to stand out from competitors as an eco-friendly and sustainable brand, H&M Watts should ensure that the advertising communicate emphasizes its wholly unique endorsed second-hand quality clothes brand (Elima et al., 2022). More importantly, H&M should include behind-the-scene results in the advertisement campaign to enhance credibility and authenticity for skeptical target audiences. Overall, integrating PESTLE and SWOT analyses can significantly determine different brands' effectiveness and sustainability in the evolving business environment.
References
Alezheh, M., Adila, N., Soheliazi, M. N., & Maasa, A. I. (2023). Talent Acquisition Strategy and Business Performance: Mediating Role of Organizational Reliability. Heliyon, 9, 2050-0848. https://doi.org/10.1016/j.heliyon.2022.e12790
Bhola, K., Pushkar, L., Maar, M., Bossu, I., Nuss'ra, M. S., Quigley, S., & Pitt-Brooke, S. (2022). Examining the Challenges and Drivers for Sustainable Business Transition from an Evolutionary Perspective of System Change. Sustainability, 14(8), 4876. https://www.mdpi.com/2071-1050/14/8/4876
Elima, I., Ali, M. R., Nour, H. K., & Abdullah, A. (2022). Effect of Workplace Environment and Brand Image on Employee Performance through Employee Motivation on PT. Bermuda Indotama Cirebon Journal of Positive School Psychology. 2022; 6(3):1981- 1995. Available at: