Background Information about Perodua Company/Product and Services
Perusahaan Otomobil Kedua Sdn Bhd (Perodua) is a Malaysian automobile manufacturer that was established in 1992. It is a joint venture between Malaysian and Japanese car companies, UMW Corporation Sdn Bhd and Daihatsu Motor Co. Ltd, respectively. Perodua is known for producing affordable and reliable cars that cater to the needs of the Malaysian market. The company’s mission is to become a leading regional automotive player that provides high-quality products and services.
Perodua’s success can be attributed to its focus on delivering affordable, high-quality vehicles to its customers. The company’s products are known for their fuel efficiency, low maintenance costs, and reliability, making them a popular choice for many Malaysian consumers. According to a report by Frost & Sullivan, Perodua is the second-largest car manufacturer in Malaysia and has a market share of around 40% in the small car segment (Frost & Sullivan, 2020).
Perodua’s commitment to producing high-quality, affordable cars have also earned it several awards and accolades over the years. For instance, the company was named Malaysia’s most trusted automotive brand in 2020, based on a survey by Reader’s Digest Asia (Reader’s Digest Asia, 2020). Perodua has also been recognized for its commitment to environmental sustainability, having received the “Eco-Label” certification from the Malaysian government for several of its models (The Edge Markets, 2021).
Check out another task that our paper writing services have assisted another student on How to Describe Childhood Residency!
Purpose of the paper
The purpose of this paper is to provide an overview of Perodua’s history, product line, marketing strategies, competitive analysis, corporate social responsibility initiatives, financial performance, challenges, and future outlook. The paper aims to analyze Perodua’s success factors and identify areas where the company can improve its operations to maintain its position as a leading automotive player in Malaysia.
Thesis statement
Perodua has established itself as a key player in the Malaysian automotive industry by producing affordable and reliable cars that cater to the needs of the Malaysian market. The company has implemented effective marketing strategies and engaged in corporate social responsibility initiatives to establish a strong brand image and increase its market share. However, the company faces challenges such as intense competition, changing market trends, and evolving customer preferences. This paper aims to analyze Perodua’s success factors, challenges, and future outlook and provide recommendations for the company’s management to maintain its position in the industry.
History of Perodua Company
Founding of the company
Perodua was founded in 1992 as a joint venture between Malaysian and Japanese car companies, UMW Corporation Sdn Bhd and Daihatsu Motor Co. Ltd, respectively. The company was established to produce affordable and reliable cars that cater to the needs of the Malaysian market.
Early development of the company
In its early years, Perodua focused on producing compact cars such as the Kancil and Rusa. In 1994, Perodua launched its first car, the Perodua Kancil, which was based on the Daihatsu Mira. The Kancil was a huge success in the Malaysian market due to its affordable price and fuel-efficient engine.
These cars were popular among Malaysian consumers due to their affordability, fuel efficiency, and reliability. In 1996, Perodua introduced the Kembara, a compact SUV that was also well-received by Malaysian consumers.
The company continued to produce cars based on Daihatsu models, such as the Rusa, Kembara, and Kenari.
Growth and expansion of the company
Perodua continued to expand its product line and market share in Malaysia. In 2005, the company launched the Perodua Myvi, which was the first car designed and developed entirely by Perodua. The Myvi was a game-changer for Perodua as it became the best-selling car in Malaysia and helped the company to increase its market share.
In recent years, Perodua has continued to launch new models, such as the Axia, Bezza, and Alza, to cater to the needs of different segments of the market. The company has also expanded its production capacity and invested in research and development to enhance its product offerings.
Perodua’s growth and expansion in the Malaysian market have been attributed to the company’s ability to produce affordable and reliable cars that cater to the needs of the local market. The company’s marketing strategies, such as promoting