C212 Marketing VTT2 Task 1: Starbucks New Services and Marketing in Canada

A1. New Products and Services for Proposal Starbucks is known for their coffee, many different hand-crafted drinks and especially their holiday drinks and red cups. They are dominant in the coffee market in the United States and in many areas around the world. However, in Canada, there are 2 items that could give them the edge over Tim Hortons. Many know Starbucks offers a secret kid’s menu that varies depending on the area you are ordering. One of the items will specifically be an addition for the kid’s menu in Canada. The new item would be a team up with the makers of the Canadian Maple Leaf cookie, Jackman’s. Maple Leaf Cookie frap and Latte (caffeine free) will be geared towards children, but will also be offered in a grande, for the drinking pleasure of adults as well. The second new item is a spin-off of a food that you can find all over Canada, poutine. A Maple Bacon Poutine wrap is a great addition for the Canadian menu. The sandwich will be comprised of maple bacon, hash browns, white cheddar cheese curds and beef gravy wrapped in a tortilla. Since poutine is already such a big item, it would be an intriguing and delicious item for current and new Starbucks customers to try and love.