DB FPX 8405 Assessment 5 Final Report
CapraTek’s vision is to excel in defining and delivering technology solutions for future challenges. As a leader in designing and manufacturing computer server components, CapraTek consistently provides innovative solutions to its customers. Digital innovation is a priority as the company expands into emerging wireless technologies. This report assesses CapraTek’s needs, providing information and resources to improve operational effectiveness. It identifies potential business problems in leadership, information systems, and marketing, supported by scholarly resources and proposed frameworks and theories. Each area is illustrated with a mind map to further support the suggestions.
Ryba (2021) highlights that aligning organizational goals with business plans differentiates high-performing companies from low-performing ones. Best practices involve clear organizational goals that support the mission, vision, and strategy, with significant support from leadership and communication at every level. The business-to-consumer (B2C) model, where products are sold directly from the business to consumers, is illustrated. The report includes best practices for creating a business plan aligned with organizational goals, along with a model and illustration.
Business to Consumer (B2C) Model
Leadership
The potential leadership business problem is insufficient training in resistance to change. This issue is relevant globally, as research by Beer et al. (2016) shows businesses spend significant amounts on training without a good return on investment. To assess and understand this problem at CapraTek, Yukl (2011) discusses the Leadership Contingency Theory, which explains how leadership situations alter a leader’s influence. This conceptual framework could be applied to CapraTek’s leadership problem to solve new and emerging practical issues.
Information Systems
The potential information systems problem is the lack of a current digital innovation strategy. This affects organizations across various platforms. Morgan (2019) notes that 70% of digital innovations fail, resulting in lost money, resources, time, and credibility. To understand this problem at CapraTek, Li and Chan (2019) discuss the dynamic capabilities framework, addressing IT capability, dynamic digital capability, dynamic IT management, and IT knowledge management capability. The task technology fit theory, defined by Goodhue and Thompson (1995) as the link between IT and individual performance, is suggested for further assessment. The dynamic capabilities framework can help CapraTek evolve its information systems capabilities.
Marketing
CapraTek is experiencing a loss in product sales, a significant issue for small businesses (Kokemuller, 2016). To understand this problem, Kotler et al. (1999) suggest a marketing theory with three levels: core, actual, and augmented. The conceptual framework, comprising the thought of the potential marketing problem, can be used to address new and emerging practical issues at CapraTek.
Potential Riipen Project
The proposed Riipen project is “Level-Up: Making Sense of Organizational Change.”
Project Scope: This research project allows students to explore organizational change and transformation processes, focusing on effective change. Activities include analyzing factors influencing change and the implications on stakeholders. Findings will inform organizational change management theory and practice (Riipen, n.d.).
Mind Leadership Mind Map
The leadership mind map includes framework, concept, and theory keywords on the right side, with keywords from the leadership fishbone diagram on the left side. It illustrates logical relationships among frameworks for leadership, marketing management, and information systems, providing a detailed explanation.
Information Systems Mind Map
Similarly, the information systems mind map includes relevant framework, concept, and theory keywords on the right side and keywords from the information systems fishbone diagram on the left. It illustrates logical relationships among framew