Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market.

It is vital to understand the importance of customer relationship management (CRM) in a business before selecting the appropriate software. CRM employs database marketing techniques to identify different types of customers and develops specific strategies for interacting with each customer (Pride & Ferrell). The chosen CRM software I have recommended for GWC is Pipedrive and considered to be one of the top software’s for its performance. Pipedrive organizes business leads in a way that provides an outstanding overview of generated sales, and allows the business to focus on what needs to be prioritized. With the utilization of Pipedrive, it will allow GWC to efficiently manage sales, statistics, and reports by giving a layout of what services are being used heavily and which services needs to be marketed more in order to be used more. In addition, Pipedrive offers the ability of full mobile optimization which allows management to monitor on the go and include data backup capabilities in real time (Oriola & Rein, 2010). Pipedrive has many features such as mobile apps, roles & organizational hierarchy, email tracking, and 24/7 support. By having Pipedrive accessible via mobile app, I would be able to access the software anywhere when need be and by having the roles and organizational feature, it will provide descriptive information on how each staff member fits in within the company. Furthermore, by having the email tracking feature it will permit me the ability to have access to older emails that may require referring back to in the future. Moreover, the 24/7 support feature will come in handy in the event there is a malfunction with the software or if I had any questions on how to operate certain functions. The Pipedrive software will allow me to maintain and gain relationships with patients at GWC as well as, improve customer service delivery for every patient (Oriola & Rein, 2010)