How the Mobile App Can Drive Business Results and Create a Competitive Advantage for the Organization.
Utilizing the mobile app helps drive business results and create a competitive advantage for the organization. Business results are driven within the organization by creating a unique value proposition. Being familiarized with the nitty gritty of the unique value proposition goes a long way in matching an organization’s competitive intentions (Tang, 2016). Businesses can outdo their competitors through a mobile app by briefly focusing on the main points presented by customers and addressing these issues on a case basis (Tang, 2016). Furthermore, assuring the users that their data is safe enables businesses to go a long way in outdoing their competition. Providing full-proof security for confidential customer data is an effective way of dominating competitors through the mobile app.
The Importance of the Business App
This business app is a better alternative to other tools like websites because it necessitates suitable keyword identification, optimization of the success strategy, and fostering accessibility to the audience. Professionals engaged in the development of mobile apps always ensure that they select the right keywords that would necessitate the appearance of the app at the top of search results among different app stores (Tang, 2016). This makes the app to be easily visible among millions of business apps. The success strategy is optimized through a broad customer reach, ultimate brand recognition, and promptly addressing issues brought forth by customers (Tang, 2016). Lastly, the business app will quickly find its way to the audience, especially if the target audience feels secure and confident while interacting with others on this platform.
Importance of a Business being a Force to Help Communities Prosper
A business can only be a force for good in helping communities prosper through choosing green, asset allocation, and risk management practices. The pollution in our environment calls for businesses to go green. A recent study has revealed that every $1 million spent on renewable energy and exports will create 4.8 million full-time jobs in renewable infrastructure and 4.95 million jobs in energy efficiency (Tang, 2016). Organizations would acquire some of the essential tools to aid communities’ prospering landscape and jurisdictional approaches, nature-related financial disclosures, and science-based targets (Tang, 2016). Responsible production would be guaranteed by adopting landscape approaches, while nature-related financial disclosure would foster the proper shaping of nature-positive investments and economies.
Tenets of Servant Leadership and Conscious Capitalism
The four principles of conscious capitalism are conscious leadership, stakeholder orientation, conscious culture, and higher purpose. Under the principle of conscious leadership, the leader at the top is a mirror in action and personality to others. In this sense, the leader can only influence their perception of the need to adopt a mobile app project by considering their needs before their ambitions (Daniels, 2021). This inspires loyalty within the organization and consistently high performance.
Servant leadership is also evidenced under the stakeholder orientation principle, which outlines the success factors as being customers, employees, vendors, and the community. In this regard, the leader should take of the needs of these stakeholders, who will end up taking care of his needs (Daniels, 2021). Thirdly, under the conscious culture, the leader is more than ready to lose his job at the mercy of the staff’s job when the economy is not doing well. The leader harbors a strong sense of salary deduction (Daniels, 2021). Finally, the higher purpose principle entails leaders realizing that they must offer actual value to succeed in the long run.
References
Daniels, L. M. (2021). Servant leadership in a globally diverse and inclusive organizational culture. Culture in Global Businesses: Addressing National and Organizational Challenges, 19-43.
Francese, R., Gravino, C., Risi, M., Scanniello, G., & Tortora, G. (2017, May). Mobile app development and management: results from a qualitative investigation. In 2017 IEEE/ACM 4th International Conference on Mobile Software Engineering and Systems (MOBILESoft) (pp. 133-143). IEEE.
Mio, C., Panfilo, S., & Blundo, B. (2020). Sustainable development goals and the strategic role of business: A systematic literature review. Business Strategy and the Environment, 29(8), 3220-3245.
Tang, A. K. (2016). Mobile app monetization: app business models in the digital era. International Journal of Innovation, Management, and Technology, 7(5), 224.