HRM FPX 5122 Assessment 2 Leadership and Culture Survey Development

 

In addition to questions, scaling is another critical component of a survey, especially in surveys that use closed questions. Scaling is essential in surveys like the current one that measures respondents’ attitudes and beliefs. Different types of scales are used in surveys. One common scale is the Likert scale, which typically ranges from five to seven points and asks respondents to indicate their level of agreement or disagreement with a statement (Morell-Samuels, 2002). However, the Likert scale was not used in developing the PMC survey due to its tendency to produce bias. The Likert scale can lead to social desirability bias, where respondents agree or disagree with statements to be accepted or liked. It can also result in acquiescence bias, where less educated respondents tend to agree with statements (Pew Research Center, n.d.). Consequently, the Likert scale may produce inaccurate and unreliable responses.

The second type of scale is the Semantic Differential scale, which places opposing words describing the issue under study at opposite ends of the scale. Respondents can choose the side that best represents their attitude towards the topic (Brace, 2008). The Semantic Differential scale is preferred over the Likert scale as it reduces the likelihood of incorrect responses and bias. Therefore, the current survey uses a Semantic Differential Scale. Initially, the Semantic Differential scale had seven points, but researchers now commonly use between three and five points (Brace, 2008). The PMC survey was designed with five points, as this number is neither too many to overwhelm respondents nor too few to limit their ability to express themselves accurately.

Employee Engagement Survey

Title:
Please complete the following questionnaire with specific regard to the above inquiry by placing a CROSS in the appropriate box.

1 Never
2
3
4
5 Always

1. My feedback is valued
2. My supervisor is good at communication
3. My supervisor recognizes me and my colleagues
4. I suffer burnout
5. My department offers development and training opportunities

Department Leadership

Demographic Information
Tick where appropriate (×)

1. What is your department?
2. Sales and Marketing
3. Finance
4. Human Resource Department

Title:
Please complete the following questionnaire with specific regard to the above inquiry by placing a CROSS in the appropriate box.

1 Never
2
3
4
5 Always

1. The firm provides equal opportunities for people with disabilities.
2. The firm provides an environment where every employee can express themselves.
3. Racial, ethnic, and gender-based jokes are tolerated in the firm.
4. Employees from different backgrounds relate well within the company.

Inclusion and Workplace Diversity

Demographic Information
Tick where appropriate (×)

1. What is your gender?
2. Male

3. Female

4. What is your ethnic background?

5. Latino
6. White
7. African American
8. Other

Distribution of the Survey

Once the survey questionnaire is developed, the next step is distribution. Before distributing the survey to employees, PMC should conduct a pilot study to identify any issues with the questionnaire (Edwards et al., 2012).

After confirming the accuracy of the questionnaire through the pilot study, the company can proceed with distribution. Various methods are available, such as email distribution or face-to-face interviews. The choice of distribution method depends on factors such as computer literacy, privacy, security, consistency, speed, and cost (Courage & Baxter, 2005).

For PMC, email distribution is the most suitable option. Most employees are computer literate and have email addresses, allowing them to receive, complete, and return the survey via email. Additionally, since PMC is a manufacturing company, employees are likely to be busy and may not have time to complete the questionnaire during a face-to-face interview or work hours. Email distribution provides employees with the flexibility to complete the questionnaire at their convenience. Furthermore, email distribution is efficient, convenient, and cost-effective for distributing the survey to all PMC facilities without the need for physical travel (Reynolds, Woods, & Baker, 2006).

PMC must also decide who will receive and participate in the survey. There are different methods for determining survey respondents, including case studies and census surveys. For this survey, PMC aims to gather feedback from all employees, making a census survey the bes