In this project you will select an organization or a segment of an organization, and interview key employees in order to gather information concerning the organization’s
Company Analysis and Evaluation Project
Coca-Cola Company has been a key player in the manufacturing and distribution of nonalcoholic beverages across the world. The company has made significant highlights in addressing both internal and external concerns that affected their operations. Founded in Georgia in 1892, Coca-Cola is notably a global leaders in beverage manufacturing and distribution.
The company controls distribution channels of more than 500 nonalcoholic beverage brands; mainly beverages but also a series of varieties of other options including water, juice, coffee and related drinks.
SWOT Analysis
| Strength
Brand Awareness The company has a string brand awareness. Robust Distribution Network The company manufactures and distributes its products through consumer networks around the world that are owned and controlled by independent distributors and partners.
|
Weaknesses
Water Management Pointedly, water is a scarce resource in different parts of the world and faces a series of issues from misuse and the rise in demands for consumer goods whose production need a significant amount of water. Foreign Currency Fluctuation Due to their wide scope of operation and consolidated statement, the company has to translate its costs and revenues to different currencies which are affected by different exchange rates. |
| Opportunities
Diversification The company has made significant efforts in making use of its competitive advantage towards creating a presence in the rapidly beverage business. Extended Reach The company has an open market that can further be explored. |
Threats
Nutritious Selection The consumer market is significantly shifting from processed foods to organic and natural foods. Indirect Competition While the company faces competition from competing products such as Pepsi, the product and service offering is also under significant competition from indirect competition (such as Dunkin Brands and Starbucks) that offer healthier alternatives and unique choices. |
Review the SWOT analysis
Each category of the SWOT analysis can be expounded. The business can then evaluate the implications of the SWOT analysis to decide if they can take advantage of their strengths, opportunities and introduce new products. After assessment of the results, they can decide whether the weaknesses and threats should be addressed before they can make any adjustments to their existing products.
Critical Success Factors
The balanced scorecard is used by the management to assess, establish and improve different integral factors and outcomes in the business (Beulque and Aggeri, 2016, July). Further, the tool provides feedback for organizational data in different areas (such as marketing and distribution). The process is significant as it provides quality data that is interpreted (essential for decision making) by different managers in different organizational levels.
Balanced Scorecard in Chart
| Areas of Objective | Targets | Timeline | Responsibility |
| Customers Brand
-Fulfilment -identity |
Customer survey
Market Cap/Surveys |
Annually
Annually |
Marketing Manager Marketing Manager |
| Internal Process
-Employee`s Moral -Service Training |
Surveys
Number of seminars |
Annually
Annually |
Human Resources Management
Administrative Officer |
| Learning and Growth
Operations Diversity product line |
Acquiring Monster Beverage company |
Order a similar paper |