In-tray Data Analysis & E-CRM Strategy for Look Good and Feel Fantastic

A leading apparel retailer, Look Good and Feel Fantastic, serves a diverse customer base with different goals and priorities, adding to consumerism's vibrant tapestry. Understanding trend-driven fashionistas, budget-conscious customers, and convenience seekers' motivations is the key to continuous engagement and loyalty. Detailed data analysis reveals four client segments: Trendsetting Activators, Value-Conscious Optimizers, Frictionless Experience Seekers, and Brand Devoted Champions. These segments offer strategic opportunities for targeted engagement, which may increase resonance and loyalty. Focusing on the influential Trendsetting Activators and creating personalized experiences that resonate across all segments, Look Good and Feel Fantastic can increase its brand influence, organic reach, and long-term growth in fashion retail. Data Review and Analysis Examining the combined data obtained from purchases, social media interactions, emails, and qualitative mentions reveals a vibrant and varied customer profile for Look Good and Feel Fantastic. Four distinct groups can be identified within this complex framework, each bringing their own distinct qualities and preferences to the brand's story. The initial category consists of Fashion-Conscious Trendsetters, primarily consisting of young women between the ages of 22 and 28, who possess substantial power in the realm of digital media. Their interaction demonstrates an intense enthusiasm for current trends and partnerships with influencers, positioning them as enthusiastic advocates who eagerly embrace exclusivity and tailored experiences (Morisada et al., 2019). Value-Minded Shoppers, unlike other groups, encompass individuals from many age groups and genders, who prioritize pragmatism and wise expenditure