MBA FPX 5006 Assessment 2 Business Strategy

MBA FPX 5006 Assessment 2 Business Strategy

Furthermore, Vengile proactively advances assets and new products for global businesses, facilitating professional growth and resource optimization (Zimuto & Zvarimwa, 2022). Their corporate strategy hinges on harnessing LinkedIn’s resources and professional networks to achieve meaningful scalability and engage in product innovation:

LinkedIn resources + data + Product Innovation = Profits

Vengile effectively utilizes LinkedIn and other social media platforms to introduce new products, features, and services. They have also launched a comprehensive website, further solidifying their position in the corporate landscape, including collaborations with industry giants like Microsoft. Vengile’s overarching mission is to cater to tech-savvy experts and novices, enabling them to harness the company’s products for professional and business success in our rapidly evolving technological world. This strategic focus is paramount for Vengile in its ongoing competition within the market. Regarding vertical scope, Vengile Soft aims to enhance its reach by acquiring various stages of software production, emphasizing efficient product delivery to clients through upstream and downstream processes (Krasavina et al., 2023). This strategic move reflects their commitment to ensuring swift and effective distribution.

Analysis of the Overall Corporate Structure

Vengile Soft employs an organizational structure combining divisional and product-oriented frameworks, housing multiple operational and functional groups, including engineering and information technology (IT) teams. Since 2016, the company has experienced consistent growth, expanding its workforce to nearly 200 employees, and has undertaken ongoing restructuring efforts to enhance its organizational setup.

In June 2017, significant changes occurred when the CEO unveiled a mission to align the company’s trajectory with its strategic vision for the next decade. The CEO aspired to shape Vengile into a software powerhouse akin to Microsoft. In line with Microsoft’s hierarchical model, Vengile adopted a hierarchical structure featuring multiple hierarchy levels and distinct functional divisions to streamline operations.

As the company matured over the past seven years, it embraced a hybrid organizational model. This approach effectively positions senior managers, various functional business groups, and IT engineering teams to optimize performance. The company’s current business groups encompass:

• Business development team
• Corporate strategy team
• External and legal affairs team
• Planning and corporate strategy department
• Finance department
• International marketing and sales group
• Human resources (HR) group
• Social media marketing group
• Search engine optimization and content development
• Worldwide commercial business

Additionally, Vengile incorporates specialized engineering groups to excel in serving its clients, including:

• Artificial intelligence and cloud computing
• Devices and experiences group
• Research and development of software
• United States and international divisions

Since 2016, the CEO has also assumed leadership roles in the organization’s structural, engineering, and marketing facets. This multifaceted leadership has enabled the company to innovate and build a strong reputation in the market. Vengile distinguishes between its two primary engineering and business groups, shaping their development to sustain a competitive advantage.

While Vengile may not currently compete with Microsoft on a geographical and competitive scale, it excels in product diversification. It aims to forge partnerships with Microsoft in the next five years. This goal has led to the adopting of a vertical strategic alliance as a corporate policy, integrating additional supply chain functions into its in-house products. This strategy seeks to establish cross-industry partnerships and strengthen existing technological alliances in the global marketplace, ultimately striving for mutual benefits and a competitive advantage.

Evaluation of the Strategic Fit between Business and Corporate Strategies

In the realm of software companies and businesses, the pursuit of strategies is imperative to achieve their objectives. In striving for tremendous success and enhanced competitiveness in the market, these entities often rely on two prevalent strategies: the business strategy and the corporate strategy. These strategies exhibit commonalities and distinctions, yet they can collaboratively serve Vengile Soft’s quest for enhanced performance and profi