MKT FPX 5416 Assessment 1 Analyzing Consumer Behavior of Rollin’ Auto RECOMMENDATIONS

Rollin’ Autos demonstrates the ability to provide accessible and accommodating services essential for automotive maintenance. The perceived time and hassle savings are likely to attract a broad customer base. Rollin’ Autos can develop new tools to enhance this sense of accessibility, such as a dedicated application for scheduling recurring appointments and check-ups.This study highlights the theme of convenience for Rollin’ Autos. One way to enhance convenience is by developing an app that allows customers to book appointments easily. This streamlined booking process, tailored to the customer’s schedule, would significantly improve convenience.

Rollin’ Autos is already working to expand its workforce and service vehicle fleet. These new employees will help meet the demand generated by the app. They can be deployed across various geographic areas, ensuring that the nearest driver can respond quickly to service requests.

SUMMARY

Rollin’ Autos is a company that appeals to a wide range of customers due to its time-saving convenience and comfort. By expanding its fleet to meet growing demand and reduce wait times, Rollin’ Autos can further enhance customer satisfaction. A new app would facilitate easier appointment booking and help optimize employee schedules.

References

Duggal, R. (2018). The one subject all professionals should study. Retrieved from https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/16/the-one-subject-all-professionals-should-study/#328e92a43d25

Peighambari, K., Sattari, S., Kordestani, A., & Oghazi, P. (2016). Consumer behavior research: A synthesis of the recent literature. SAGE Open. https://doi.org/10.1177/2158244016645638