NURS 6052 DEVELOPING A CULTURE OF EVIDENCE-BASED PRACTICE
The deliberate distribution of knowledge and resources for interventions to a particular public health or clinical practice audience is known as dissemination. The goal is to raise awareness of the related evidence-based interventions. The goal of dissemination techniques is to widely disseminate information and the evidence-based treatments that go with it inside or between practice settings, geographic areas, or social networks of end users like patients and healthcare professionals’ providers (AHRQ 2012). Dissemination components are finding the right audience and adapting the message and media for them. The active, targeted, and tailored distribution of information or interventions via predetermined channels using planned strategies to a particular public health or clinical practice audience is known as the dissemination of health-related information. It has been described as a necessary precondition for adopting and applying knowledge. (Chapman et al., 2020).
The strategies I will utilize will be the news (conventional) media, such as radio, television, and newspapers, can be a valuable resource for connecting with practitioners and decision-makers. The media frequently frames public health issues and sets the agenda by emphasizing noteworthy stories at any given moment. Researchers see the media as one of the primary channels for communicating research findings to decision-makers. Meetings one-on-one is an additional tactic. I will employ one-on-one individual meetings, especially for policy audiences, as they may help exchange thoughts on a given topic. It is common for elected politicians to recall these private encounters and consider the suggestions made during these exchanges. However, due to time constraints, this solution may not be viable or practical. Building a good working rapport with an elected official’s legislative staffer(s) is frequently crucial when getting ready for an encounter with them. These people often significantly impact how a selected person does their business and sets their priorities (Brownson et al., 2018).
One of the main obstacles to using the news media is that it is a business that depends primarily on advertising revenue and may occasionally want to avoid upsetting its sponsors. As a result, opinions that the media is politically biased or that agendas drive it may impact how open and responsive an audience is to the published news. The fact that most legislative bodies meet for set periods and have highly organized calendars that leave little room for flexibility makes one-on-one meetings problematic (Brownson et al., 2018), In conclusion, Dissemination doesn’t just stop once your guidelines are released to your audiences — it extends to future iterations or revised materials. It is your responsibility to disseminate any updates, and it is essential to inform people when the guideline is rescinded (AHRQ 2012).
References
AHRQ (2012). Evidence-based Practice Center Systematic Review Protocol: Communication and Dissemination Strategies to Facilitate the Use of Health and Health Care Evidence. Agency for Healthcare Research and Quality.
Brownson, R. C., Eyler, A. A., Harris, J. K., Moore, J. B., & Tabak, R. G. (2018). Getting the word out: New approaches for disseminating public health science. Journal of Public Health Management and Practice, 24(2), 102–111. https://doi.org/10.1097/phh.0000000000000673Links to an external site.
Chapman, E., Haby, M. M., Toma, T. S., De Bortoli, M. C., Illanes, E., Oliveros, M. J., & Barreto, J. (2020). Knowledge translation strategies for dissemination with a focus on healthcare recipients: an overview of systematic reviews. Implementation Science, 15(1). https://doi.org/10.1186/s13012-020-0974-3Links to an external site.