PM FPX 5332 Assessment 2 Staffing and Communications Management Plan PM-FPX5332 Project Management, Planning, Execution, and Control Project Staffing Management Plan
Project Name: Cosmo Inc Marketing Strategy
Sponsor Name: Harold Living, CEO
Project Manager: Matthew Blackburn, Project Manager
Introduction:
Cosmo Inc.’s senior leadership has conducted a marketing analysis revealing that increased competition may negatively impact future earnings. As a company with a 33% market share in the wearable technology industry, Cosmo Inc. must respond to this competitive threat by developing innovative marketing strategies to expand its customer base and secure its position as a leading competitor in wearable technology, Internet of Things (IoT), mobile technology, and artificial intelligence applications. This initiative will necessitate updates to the company’s ERP and Marketing systems, along with new processes in customer service to support the release of new products. These updates will include establishing a feedback loop with the Marketing department to make necessary adjustments to the strategy. The project timeline for developing the new wearable technology is 10 weeks, followed by a six-month marketing campaign. The budget for this project is $150,000, with a rough order of magnitude (ROM) cost range between $112,500 and $262,500, which has already been approved with no need for further approvals.
Staff Management Plan
Staffing Acquisition and Needs:
The Project Manager is tasked with securing the necessary project resources, though departmental resources have already been allocated. It is essential for the aligned departmental leads to ensure full support of the project’s goals and objectives while maintaining the budget. Each resource is defined by their specific roles and responsibilities under the direction of the departmental lead.
| Name | Role | Responsibilities | Competency | Estimated Start Date | Estimated Duration | Time Commitment (Part/Full Time) |
|---|---|---|---|---|---|---|
| Harold Living | Project Sponsor | Oversee project, provide direction, and make final decisions as needed | Product/project vision, project management, leadership | 1/2/2023 | 8.5 Months | Part-Time |
| Matthew Blackburn | Project Manager | Plan, develop, lead, and monitor the project | PM skills, ability to influence without authority | 1/2/2023 | 8.5 Months | Part-Time |
| Alexa Echo | Director of Marketing | Identify customer segments, develop six-month marketing strategy | Marketing analysis, trending, social media platforms, ability to translate strategy into action | 1/2/2023 | 8.5 Months | Part-Time |
| Dave Ramsey | Director of Finance | Review budgets, approve funds | Budgeting expertise, financial analysis, ability to control costs | 1/2/2023 | 10 Weeks | Part-Time |
| Sherry Shelton | Director of I.T. | Develop wearable technology, integrate tech, upgrade systems | Strong systems testing, knowledge of wearable tech, time management | 1/2/2023 | 10 Weeks | Part-Time |
| Rob Miller | Director of Customer Service | Establish customer support process for new products, develop marketing feedback loop | Customer service training, systems knowledge, SOP creation | 1/2/2023 | 8.5 Months | Part-Time |
| Jason Borne | Director of Legal Compliance | Approve regulatory requirements | Legal expertise, SOX, HIPAA, Gramm-Leach-Bliley Act compliance | 2/6/2023 | 6 Weeks | Part-Time |
Training Plan:
The training plan is an essential component of any project, ensuring that team members possess the necessary skills for success. In this case, all project team members are already equipped with the required skills and competencies, so no additional training will be needed.
Organizational Chart:
To maintain order and structure, the organizational relationship between the roles has been outlined in a visual chart depicting the top-down hierarchy of the project team.
Responsibility Assignment Matrix (RAM):
The Responsibility Assignment Matrix (RAM), specifically a RACI chart (Responsible, Accountable, Consult, Inform), will be used to clarify roles and responsibilities for both internal and external team members. A