Using the readings for the week, the South University Online Library, and the Internet, create a 15- to 20-slide Microsoft PowerPoint presentation with a separate title and reference slide. Include the following: Justify why social marketing is needed in today’s society to promote health initiatives. List the numerous communication channels that are used in developing a health campaign. Explain how you will evaluate the effectiveness of your communications campaign. Provide a specific example of how social marketing was used in a health campaign.

Evaluating the Effectiveness of a Communications Campaign

Marketing campaign effectiveness metrics are the backbone of any successful campaign. To determine a communications campaign’s effectiveness, one wants to measure the effects and changes that resulted from the campaign and the outcomes in the target audiences resulting from campaign strategies and activities. The idea is that good data drives sound decisions. Data that informs, provides program insights and improves the customer experience will undoubtedly result in acquiring more quality leads and ultimately increase sales (McColl-Kennedy et al., 2019). It requires one to clearly define what they are trying to accomplish and be direct about what they are giving up. It means building support and educating others about their campaign message and disciplined focus amid criticism from those who want to communicate a different message. The components of a marketing campaign involve a planning stage, evaluating how the campaign’s outcome will be measured, deciding a target market, how the campaign will be delivered, ways to achieve results, and finally, assessing how well the campaign did. Among its many benefits, evaluation can contribute to professionalizing the field of public communication by providing evidence of its impact and lessons on what works and what does not.

Uses of Social Marketing in a Health Campaign

Social marketing is essential in health campaign as it delivers crucial information on health to individuals with less information on good health. Social marketing can encourage certain personal behaviors by mothers or reciprocal behaviors between mothers and others, such as encouraging nurses to support a mother’s choice to breastfeed within 1 hour of birth. Social marketing is used to address a broad range of health issues, including improving nutrition, decreasing injuries, responding to infectious disease outbreaks, and reducing risk factors that contribute to chronic diseases (Suarez-Lledo & Alvarez-Galvez, 2021). It can be used in both developing and highly developed countries and settings. Social marketing channels like the radio are used to deliver health campaigns to every corner of the country to persons who cannot afford social midea platforms like Facebook and Twitter, keeping everyone informed on health issues and the things to do to improve their health. Social marketing is essential in health campaigns and promoting health and the healthcare industry.

Conclusion

Social marketing is the adoption of commercial, promotional technologies into programs that are intended to influence the response of target audiences to improve both the individuals’ well-being and the well-being of the community in which they belong and apply marketing principles and ways to create, communicate and provide value in order to impact target audience behaviors that avail society public health, safety, the environment, and communities targeting audience. Channels for developing a health campaign include radio, television, newspapers, flyers, brochures, the internet, and social media tools like Twitter, Facebook, and YouTube, where radio campaigns are efficient equipment to influence the public opinion because radio reaches a broader audience than any other medium, and is accessible to people otherwise isolated by geography, conflict, illiteracy or poverty and its evaluation can contribute to professionalizing the field of public communication by providing evidence of its impact and lessons on what works and what does not. Social marketing is vital in health campaigns and the overall healthcare industry as it keeps the nation alert on the developing issues in the healthcare industry.