What are the differences in the ways Elizabeth Eustace and Lucy Morris have advocated their respective projects? How might those differences in style have affected the outcome of the decision?

Elizabeth Eustace and Lucy Morris are both managers at Diamond Chemicals and have advocated for their respective projects. Eustace is the manager of the Rotterdam project, while Morris is the manager of the Merseyside project. The two managers have different communication styles and approaches to presenting their projects, which may have affected the outcome of the decision.

Eustace has a more aggressive and persuasive communication style, focusing on the Rotterdam project’s potential benefits and downplaying its risks and limitations. She uses a top-down approach, presenting the project’s financial metrics and emphasizing its high expected returns and strategic importance. Eustace is also willing to challenge James Fawn, the finance director, and other executives who are skeptical of the project’s feasibility.

Morris, on the other hand, has a more collaborative and detail-oriented communication style, focusing on the Merseyside project’s operational improvements and cost savings. She uses a bottom-up approach, presenting the project’s technical specifications and emphasizing its low-risk profile and ease of implementation. Morris also works closely with other departments, such as engineering and operations, to ensure the project’s success.

The differences in style between Eustace and Morris may have affected the decision outcome by influencing how the executives perceive the projects’ potential benefits and risks. Eustace’s aggressive style may have alienated some executives and raised doubts about the project’s feasibility, while Morris’s collaborative style may have reassured them of the project’s practicality and value.